Busting the omnichannel - enterprise hacks and chats

For SAP Sapphire 2025 opening keynote, we took the old school retro chat backchannel, and turned it into a public watch party. I invited special guest commentators Bonnie Tinder and Josh Greenbaum, and it seemed to go pretty well. So for this podcast version, you can hear our pre-game keynote expectations, and then a post-game keynote wrap to see how it stacked up (the replay of most of the keynote commentary is also available on Jon Reed's LinkedIn stream). Many of the issues raised are ongoing topics to keep an eye on. If you haven't seen the keynote yet, you can still catch free on-demand replays on the SAP Virtual event site (just search on SAP Virtual Events and it will come up).